tHE wHATABURGER eSTABLISHMENT
Texas-based hamburger chain restaurant.
Genre Fast food
Founded August 8, 1950; 70 years ago
Corpus Christi, Texas, U.S.
Founder Harmon Dobson, Paul Burton
Headquarters San Antonio, Texas
Number of locations
824 as of April 2018
Texas, Southeastern and Southwestern United States
Ed Nelson (CEO)
Leonard Mazzocco (Senior Vice President and Chief Operating Officer)
Mike Gibbs (General Counsel)
Rob Rodriguez (Senior Vice President and Chief Restaurant Operating Officer)
James Turcotte (Chief Development Officer)
Janelle Sykes (CFO)
Products Hamburgers • Chicken sandwiches • Fish sandwiches • French fries • Milkshakes
Revenue $2 Billion+
Family owned by Tom, Lynne and Hugh Dobson (August 8, 1950–June 14, 2019)
BDT Capital (June 14, 2019–present)
Number of employees
40,000 as of June 2019
Whataburger is an American privately held, regional fast food restaurant chain, headquartered and based in San Antonio, Texas, that specializes in hamburgers. The company, founded by Harmon Dobson and Paul Burton, opened its first restaurant in Corpus Christi, Texas, in 1950. Family-owned by the Dobsons until 2019, the chain is now managed by a private equity firm along with the Dobson family still holding a small stake.
There are more than 670 stores in Texas and over 150 in New Mexico, Arizona and the southern United States, of which 126 are franchised.
Whataburger was known for many years for its distinct A-framed orange-and-white-stripe-roofed buildings. The first A-frame restaurant was built in Odessa, Texas, and is now a historical landmark. The site is scheduled to be demolished in 2019 and transformed into a "more modern" building.
The company's core products includes the "Whataburger", the "Whataburger Jr.", the "Justaburger", the "Whatacatch" (fish sandwich), and the "Whatachick'n". The company also has a breakfast menu.
Whataburger Main Objective
Hamburgers made the way YOU want them! The entire business motto of Whataburger is built around this one basic premise. Obviously, the Whataburger customer comes first, nothing else matters except to please that customer, no matter what the cost! This comes even from the expense of the Whataburger employees at times, as has been expressed many times by General Managers, Managers, Team Leads and Employees. As a matter of fact, Whataburger corporate will take the word over ANY customer before it takes the word of hard working, dedicated and driven employees. In other words, the customer of Whtaburger holds the fate of the worker who struggles to find a perfect blend of hard work, customer support and fulfilling the needs and wants of EVERY customer that walks through the door. Talk about a little pressure at work?